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Eurowings New A340 Time-lapse Video by Vivid

Eurowings Time-lapse Video

Eurowings GmbH is a German airline with headquarters in Düsseldorf. They provide both short and long haul routes across the world. Recently they had a very important addition to their ever expanding fleet. They had taken hold of an Airbus A340. As this was an extremely important event in their history they wanted a time-lapse video to document the livery application. Vivid have a long association having provided many time-lapse videos for Eurowings. The plane’s distinguishing feature is the four high-bypass turbofan engines and three-bogie main landing gear.

IAC – Rome

IAC staff working on the Eurowings Logo

The shoot was to take place at the IAC hanger in near Rome International Airport. IAC are a leading aircraft finisher who provide their services to the major airlines from their numerous finishing sites across the world.

Storm Eleanor

I had just come back from a Christmas holiday and went straight onto a plane to Italy. Even though storm Eleanor was effecting Manchester where I live, I did not give it much thought. My flight was from Manchester to Zurich and then onto Rome. I can honestly say this was the worst flight I have ever caught. All was well for the most part until we started to get close to Zurich. I like to think that I have a pretty strong constitution but I went through 1 hour of something close to a horrific rollercoaster. I spent this time channelling all my thoughts into not being sick. We were also hit by lightning, which is quite common and harmless but a extremely bright light emanated from very close to. Harmless but still very disconcerting. We eventually landed and after 4 attempts (yes 4 full attempts at landing), I had the joy of 6-7 hour queue as all flights were cancelled. A lovely day had by all.

Production Process

Revealing the tail branded livery

Vivid came on site when the plane was about to go white. We quickly set up the series of cameras, to capture the plane being painted. Vivid are used to the scaffolding system used on plane refinishing. At IAC, they employ automated platform system that is linked from the roof. From Vivid’s perspective it allows for a different type of time-lapse video. Close-up shots of the process are more difficult to capture, but not having scaffolding allows for a clearer/cleaner look to the video. The production process lasted 10 days. The livery was a continuation of the standard Eurowings corporate branded scheme.

Why use the time-lapse video technique

There are many reasons to use video for promotional technique, but below is some specific ones related to using the time-lapse technique.

  1. The best way to show a medium term process is by using time-lapse video. This technique is the only way to show the whole process but presented in a condensed easily digested format.
  2. People respond extremely well to time-lapse videos as it provides a unique visual perspective when compared to traditional filmed videos.
  3. Time-lapse videos provide the viewer a quick insight into the project and can be easily understood.

Using time-lapse videos on Social Media

Time-lapse video on social media
Using video as part of a social media campaign

For many years, Vivid have provided video content for Eurowings. We always extremely impressed with their use of video content for their social media campaigns. Video forms a major component of their campaigns. Utilising YouTube, the video is shared over to the major social media platforms like Facebook and Twitter. They have over 650 thousand subscribers built up over the years. These are all potential viewers and even better, sharers. Using social media allows a direct link between Eurowings and their customers. As of writing this post, the video has been viewed over 140 thousand times on their Facebook page and over 40 thousand times on YouTube.

Final Thoughts

As always, it is a great experience providing time-lapse video content for Eurowings and it is a pleasure working with their team. The Vivid team are very happy with the final video and look forward to working with them in the future. If you would like to have a look inside their new A340, please find this video (not produced by Vivid) from Eurowings.

If you would like to find out more about our time-lapse video offering, please view our time-lapse video service page.

 

Stunning Icelandair Video – Vatnajökull – Time-lapse video and Aerial Footage

Time-lapse Video

It was an honour to be invited back to work with Icelandair on their follow-up time-lapse video to their original Northern Lights video (please see below).  Icelandair is the main airline of Iceland offering it’s services to 39 cities over 16 countries. The Vatnajökull glacier video was to celebrate their 80 year aviation history.

The excitement comes from working with a company who really like to make a statement with their promotional materials and branding. They do not rest on their laurels and go to great lengths to produce memorable videos. These videos really show off the company, their brand and their home country. It is a privilege to work with such a proactive company.

The Concept

drawing

In a similar execution, the concept was to take a normal Icelandair 757 and to paint the Vatnajökull glacier on both sides of the plane. Their video would encompass the production process and the focus on the stunning aerial footage captured above the actual glacier. This concept would be inline with their promotional objectives of branding. More importantly the video would showcase the natural splendour of Iceland.

The Process

Icelandair Vatnajökull time-lapse video - Sanding

In terms of the livery production, this was a long process. The job started off like most of the airplane livery time-lapses we have produced in the past. The plane is inputted, scaffolded, sanded and stripped to base metal. The primer was applied and then the blue was applied across the plane. This stage of production is now the divergent point from the norm.

As Soon As Possible

A specialist company was then employed to create the glacier. ASAP Aviation are from Germany. Working with the biggest brands in aviation they provide a comprehensive service that includes design, layout and special paint jobs. This was certainly a special paint job. The team had 10 days to accurately recreate images from the glacier on both sides. This was from the nose of the plane stretching all the way to the underside of the fin. This is not an easy task, fortunately ASAP have a wealth of experience in this field and produced the Northern Lights for the previous Icelandair commission.

ASAP Icelandair Vatnajökull time-lapse video - Mapping glacier

They got straight to work, mapping out the dimensions and providing the blend from the sky to the main blue colour. Next the mountain skyline was applied and a complete white colour applied to this area. After this the team painstakingly added all the details to the mountain over a 4 day period. Referencing from very small sections of the main image, the team work together to create a perfect match. If you thought that sounded difficult, they then had to do the same process to create the more complex glacier itself.

ASAP Icelandair Vatnajökull time-lapse video - Spraying

Vivid’s role was to of course document process through the time-lapse technique and traditional filming. We set up 10 cameras over the whole period and used camcorders and DSLR cameras to record the footage. Once the plane was finished, it was sent over to Iceland to produce the stunning aerial shots you see in the final film.

The Result

plane

Well it is there for everyone for to see. ASAP really brought the glacier to life on the plane and it looks stunning. This plane will now have so many practical and promotional uses. Apart from the main video that has gone live, there are news/print reports and photographs and video of the plane arriving at each destination. This promotion will continue for the life of the plane’s livery. The level of detail shown in the final paint is incredible and the likeness to the original source image is outstanding.

ASAP Icelandair Vatnajökull time-lapse video -Finished and outside hangar

Northern Lights #MyStopover

If you would like to see their previous video, please find it below.

Final Thoughts

It was a privilege for Vivid to work on such a commission. We have worked on numerous time-lapse video commissions and it was amazing to be part of a real effort to produce a stunning video. I think we can all agree they achieved their objectives.

Please click on the Icelandairair blog to find our more about the commission. Please click on the link, if you would like to find to find out more about Vivid Photo Visual’s time-lapse video service. Our time-lapse blog details more information about the time-lapse production process and the benefits of the time-lapse video promotion. If you have any ideas you would like to discuss, please call a member of the Vivid team 0n 0161 477 2404.

It’s another Condor moment

Condor, Thomas Cook and Sunny Heart Time-lapse

Variety of our Video Production

One of the great aspects of being a video production company is that we have a wide variety of commissions coming our way. As readers of our blogs may know, we produce time-lapse videos for the Airline industries. We were contacted by the German airline Condor Flugdienst, they wanted Vivid to capture one of their Boeing 757’s being treated to their new livery. We had previously worked with Condor, producing a time-lapse when they had a retro-livery applied to one of their planes, it looked very cool.

A still image taken from a time-lapse video produced by Vivid Photo Visual for Condor Airlines. Showcasing their new Sunny Hearts livery.
Condor Airlines Boeing 757 with their new Sunny Hearts livery.

Sunny Heart

The new livery, which would feature the ‘Sunny Hearts’ logo on the fin was to be completed by Air Livery at their Norwich facility over a period of 12 days. Vivid have worked with Air Livery numerous times and it’s always good to work on projects where you are made to feel welcome. We shared our production office with Mel, the airlines engineer, who was great fun as well as filling us in with some technical aspects of the aircraft, which was really informative.

Condor Airlines stencil being applied to the fuselage on one of their Boeing 757's.
Condor lettering stencils being applied.

We used a series of DSLR’s as well as XDCAM for the project. This meant we could cover multiple angles and create a time-lapse that wasn’t you typical ‘one camera locked off’ video. The total frames for the project was in excess of 60,000 and over 300gb, huge considering the final edit was 90 seconds in length.

To get the elevated angle for the 757 we liaised with Air Livery and the scaffolding team to have a custom platform erected as high as possible to the front left side of the aircraft. This would give us an ideal angle for the wide angle shot, as well as a vantage point for other sections of the process.

Condor Airlines 757 being repainted with their new Sunny Hearts livery. Time-lapse video produced by Vivid Photo Visual
View of the Condor 757 from the elevated platform.

Other cameras were moved, clamped and positioned according to the stage of the project. This hands-on approach means no important stage is missed.

For the painting of the ‘Sunny Hearts’ on the fin, which is the new logo of the Thomas Cook brand they flew in an artist, Sascha to hand spray the logo. Most logos on aircraft fins are vinyl decals, by hand paining the ‘Sunny Hearts’ I suppose gives each one a sense of individuality.

Sunny Hearts logo being hand sprayed on the fin of a Condor Airlines Boeing 757.
Sasha hand sprays the Sunny Hearts logo on the fin.

It’s always amazing to see something the size of a plane, at close quarters, stripped down and re-sprayed.

We hope you like watching the video. If you want to see a few more aircraft time-lapse video, please check out the Vivid Photo Visual time-lapse page.

Condor Airlines/Thomas Cook – 757 Plane “Sunny Heart” Time-Lapse

Global Branding Initiative

Thomas Cook has rebranded their logo replacing the ‘globe’ based logo with a ‘Sunny Heart’. This marketing initiative would link together all their brands under one common logo. When Thomas Cook and Condor were thinking about how to demonstrate this, they chose a time-lapse video and of course Vivid to produce it.

The Sunny Heart logo being sprayed
The Sunny Heart logo being sprayed

This is what Condor said about the Sunny Heart initiative… “To express our mutual identity and establish closer ties with other like-minded companies, we are uniting under a common symbol: a sunny heart. We live by the values expressed by the heart – trusted, personal and innovative. The heart will follow our customers throughout their journey – from initial enquiry, aboard of our aircrafts, during their stay and all the way home. It will simplify their choices by offering flexibility, give assurance and provide a visual reminder that they are well looked after.”

As one of their leading brands, Condor Airlines wanted to commemorate their rebranding of a plane with a time-lapse video to document the change. Having worked with Vivid Photo Visual before, and being a leading UK time-lapse expert, they called upon Vivid to produce this innovative video.

Benefits of Time-lapse Videos

Time-Lapse videos have many benefits to them. Here is a small selection:

  1. Show long and complex processes quickly
  2. Provide interesting and innovative videos
  3. Captivate the viewer
  4. Can incorporate standard footage
  5. Work well with social media promotion.

The Time-lapse Process

Once we had received the job request, Vivid worked closely with Condor and Air Livery to coordinate all aspects of the plane re-spray video. The video was hot at Air Livery’s Norwich based Head Quarters. The job was set over a 12-day period with obviously a focus on the rebranding of the Sunny Heart logo on the tail. Vivid always have at least two fixed camera covering the entirety of the shoot. We then supplement this by have multiple cameras covering every aspect of the process. This is so we do not miss a shot. A typical job can capture between 3 to 4GB of data.

The wing of the plane being painted white.
The wing of the plane being painted white.
Sun flare hitting the camera as the scaffolding is taken apart.
Sun flare hitting the camera as the scaffolding is taken apart.

Embracing Video Promotion

One of the benefits of working with a company and brand like Condor Airlines is how they embrace Video promotion. They fully understand the benefit of showing the company inside and out. This entails showing all aspects of how the company is run and the increased social media interaction that is associated with their effort. Their videos are from the construction of their engines, to new cabin interior refits. They also include fun videos around festive periods for example, or more serious videos showing their important charitable efforts.

Image showing how Condor Airlines is embracing Video Promotion and Social Media
Image showing how Condor Airlines is embracing Video Promotion and Social Media

From a commercial aspect this has lead to over 3 quarters of a million YouTube watches. They have over 2000 subscribers and on the social media side, nearly 8,000 twitter followers and 172,000 people who like the Facebook page. These are impressive numbers and only likely to increase in the future with more people who believe in the brand. What this does is help push the brand forward in what is a very competitive industry. All these number are people who will continue to receive high quality video content from Condor Airlines. This all builds up the brand presence and image of Condor Airlines as they look to the future.

The Condor 757 just about to leave with it's gleaming new livery and paint respray
The Condor 757 just about to leave with it’s gleaming new livery and paint respray

Our Final Thoughts

At Vivid, we are extremely proud to have worked on such a prestigious project as this one and are extremely pleased with our output. This was all aided by the teams at Air Livery and Condor Airlines. We look forward to hopefully further work these companies in the future. We will of course keep our eye on further videos appearing on the Condor Airlines YouTube channel. If you would like to find out more about our Time-lapse service, please click on Vivid’s time-lapse production page.

The reveal shot of the New Livery and Sunny Heart Logo
The reveal shot of the New Livery and Sunny Heart Logo

6 Stunning Time-Lapse Videos

The Vivid team always loved watching time-lapse videos, due to our commercial interest in the style. We also love the fascinating imagery it can produce. Over the last 12 months there have been a few time-lapse films that have broken the mould in terms of visual production values. We wanted to show what can be achieved with time-lapse video production. We hope you enjoy.

Barcelona

First up is a superb time-lapse by Rob Whitworth titled ‘Barcelona’. Rob has produced many amazing time-lapses but personally I think this is his best to date. Some of the scene transitions are mind blowing, literally how does he do it?

Ancients

There are some truly creative time-lapse videos out there. I always love a time-lapse that shows the beauty of Mother Earth. This one does that amazingly well. It’s simply titles ‘Ancients’ and by Nicholas Buer. Check out some of the night sky scenes, incredible!

Earth

The next time-lapse that I came across recently, dates back to 2011 but certainly isn’t in anyway dated. In fact it’s safe to say it’s out of this world, as the image were taken from the ISS International Space Station. The photographs taken over a 3 month period captures some stunning natural phenomenas, Aurora Borealis and Australis from various passes of the Earth. The whole time-lapse was skill-fully edited together by Michael König and is simply called ‘Earth’.

Virgin Atlantic

Next up is actually one of our own time-lapses, well you’ve got to like one of your own