Cormar Carpets are one of the UK’s leading carpet manufacturers. Based in Lancashire and with over 50 years in the industry they are widely respected. They have over 1 Million people choosing Cormar Carpets every year. Cormar contacted Vivid to produce an eye-catching animation video. This was to be used on their stand at one of the UK’s largest carpet and flooring exhibitions. The animation video would help launch and generate interest in their new online ordering system.
The Video Brief
Their brief was quite specific in that the video had to attract passing custom to the Cormar stand. It would also target their existing customer base aware that they could benefit from their online ordering system too. The main purpose for the video was to initiate conversation… “Tell me more about your online ordering system”.
Event Video and Future Promotion
Vivid combined 3D modelled elements with 2D text to create a clean, eye-catching animation, that would add interest to the stand but also keep in line with Cormar’s brand image. When producing a video for a trade show, the most important aspect to is to make the video understandable with no sound. This is because there is a lot of noise at a trade show and most organisers ask to remove any sound from the stands as to not have each stand going louder and louder.
Vivid decided on a clean and almost minimalist look to the video to make the message crystal clear. We then had to take into account the future use of the video. Any future use would importantly add to the ROI of the video. A separate version with a professional voice over was produced. This could be used on their website, Youtube and could be emailed to existing customers. All these promotional channels would be a means of initiating conversation regarding the online ordering system.
It was a real joy to work with the Cormar team on this commission. Vivid are really pleased with the final result and got extremely positive feedback from the client.
If you would like to find out more about our animated video production service, please visit our animation video production page. There is also a blog that explains some more of the benefits of an animation video, please click on the benefits of animation video promotion blog. For further information please contact the Vivid Photo Visual team on 0161 477 2404.