Global Branding Initiative
Thomas Cook has rebranded their logo replacing the ‘globe’ based logo with a ‘Sunny Heart’. This marketing initiative would link together all their brands under one common logo. When Thomas Cook and Condor were thinking about how to demonstrate this, they chose a time-lapse video and of course Vivid to produce it.
This is what Condor said about the Sunny Heart initiative… “To express our mutual identity and establish closer ties with other like-minded companies, we are uniting under a common symbol: a sunny heart. We live by the values expressed by the heart – trusted, personal and innovative. The heart will follow our customers throughout their journey – from initial enquiry, aboard of our aircrafts, during their stay and all the way home. It will simplify their choices by offering flexibility, give assurance and provide a visual reminder that they are well looked after.”
As one of their leading brands, Condor Airlines wanted to commemorate their rebranding of a plane with a time-lapse video to document the change. Having worked with Vivid Photo Visual before, and being a leading UK time-lapse expert, they called upon Vivid to produce this innovative video.
Benefits of Time-lapse Videos
Time-Lapse videos have many benefits to them. Here is a small selection:
- Show long and complex processes quickly
- Provide interesting and innovative videos
- Captivate the viewer
- Can incorporate standard footage
- Work well with social media promotion.
The Time-lapse Process
Once we had received the job request, Vivid worked closely with Condor and Air Livery to coordinate all aspects of the plane re-spray video. The video was hot at Air Livery’s Norwich based Head Quarters. The job was set over a 12-day period with obviously a focus on the rebranding of the Sunny Heart logo on the tail. Vivid always have at least two fixed camera covering the entirety of the shoot. We then supplement this by have multiple cameras covering every aspect of the process. This is so we do not miss a shot. A typical job can capture between 3 to 4GB of data.
Embracing Video Promotion
One of the benefits of working with a company and brand like Condor Airlines is how they embrace Video promotion. They fully understand the benefit of showing the company inside and out. This entails showing all aspects of how the company is run and the increased social media interaction that is associated with their effort. Their videos are from the construction of their engines, to new cabin interior refits. They also include fun videos around festive periods for example, or more serious videos showing their important charitable efforts.
From a commercial aspect this has lead to over 3 quarters of a million YouTube watches. They have over 2000 subscribers and on the social media side, nearly 8,000 twitter followers and 172,000 people who like the Facebook page. These are impressive numbers and only likely to increase in the future with more people who believe in the brand. What this does is help push the brand forward in what is a very competitive industry. All these number are people who will continue to receive high quality video content from Condor Airlines. This all builds up the brand presence and image of Condor Airlines as they look to the future.
Our Final Thoughts
At Vivid, we are extremely proud to have worked on such a prestigious project as this one and are extremely pleased with our output. This was all aided by the teams at Air Livery and Condor Airlines. We look forward to hopefully further work these companies in the future. We will of course keep our eye on further videos appearing on the Condor Airlines YouTube channel. If you would like to find out more about our Time-lapse service, please click on Vivid’s time-lapse production page.