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Sunjunkie – How to apply a spray tan

Our videos boost your brand

Sunjunkie is a designer, manufacturer and developer of the high profile Sunjunkie brand of spray tanning solutions, equipment and retail range. They supply to the commercial and domestic spray tan industries.

Sunjunkie How to apply a spray tan, full length shot
Sunjunkie How to apply a spray tan, full length shot

SunJunkie needed a way to show their customers the correct way to use their spray station. The most obvious way to do this, was with a product demonstration video. There are numerous spray tan application videos online, but 99% of them are of a very poor quality. Some of these poor quality videos were linked with reputable suppliers and Sunjunkie/Vivid felt that this had a negative impact on their brand. Sunjunkie wanted to produce a video that complemented and aided their comprehensive branding strategy that was already in place.

Sunjunkie Spray Gun close-up
Sunjunkie Spray Gun close-up

Our methodology

Working closely with Sunjunkie, our objective was to produce a video that clearly demonstrated a step-by-step guide to the spray tan process. The video would breakdown each element of the process and provide expert guidance to the viewer to give them a complete guide. At the same time, it was important to show subtle branding, to reinforce the promotional aspects of the video.

The best Spray Tan video on the web?

In the short time since the Sunjunkie spray-tan video has been online, it has had over 350,000 views, that’s potentially 350,000 new customers being exposed to the Sunjunkie brand. Some of those viewers will be interested in how to apply a spray tan, others will want to buy spray tan products, and know where they can buy these products.

Front of the body being sprayed
Front of the body being sprayed

The key benefits for Sunjunkie

  • 350,000 view of their core products
  • Complemented their branding
  • Delivered on the core objectives
  • Used to great success at trade-shows
  • Versatile video to be used on numerous promotional platforms
Back of legs being spray tanned
Back of legs being spray tanned

As mentioned previously, these types of video are a great way to interact with potential customers and to reinforce your company’s message to existing customers. With the viewers ability to share and comment, it has allowed Sunjunkie to interact with their customer base in ways that were not possible before.

Sunjunkie  have really embraced video promotion and have continued to add videos to their website. They have now, through their bank of videos had in excess of 400,000 views. Each view is a potential new customer.

If you would like to find out more about product demonstration videos then please visit our product demonstration page or call a member of the team on 0161 477 2404.

Are you channelling the power of YouTube?

I thought I’d write a short blog on how all companies can channel the power of video promotion. Companies who embrace video promotion and work in conjunction with sites like YouTube, can increase their online profile. This short blog relates to providing videos to help your customers answer their questions.

The power of YouTube

YouTube is the second largest search engine after Google. Therefore, having video content online is an extremely important aspect of your SEO strategy. Obviously having a company profile video or product videos showcasing your products is a massive benefit to you and your customers. This is an essential aspect of video promotion and I hope you have these already. What I would like to discuss is how to create a series of videos that may be directly or indirectly related to your services. These videos offer a solution to a customers’ questions and helps them in their purchasing journey.

Vivid Photo Visual YouTube Channel - Video Production Manchester
Vivid Photo Visual’s YouTube Channel

The answer videos are an invaluable tool to helping your customers. Imagine if your customer is on your product/service page. Providing a comprehensive series of videos is invaluable tool to moving them closer to making a purchasing decision.

Now imagine if a potential customer has made an enquiry. You could then email them directly with links to a series of videos that explain the product and service and importantly answer any questions. Think of the cost of this interaction. Apart from the cost of the commission, the cost of a personal/automated email send is minimal. The potential customer will understand the product better and be more confident in their purchase. Don’t forget how easy it is for this customer to then forward on the links to video.

Benefits of Video Promotion

These videos have the following benefits:

  1. Showcase your company’s products and services
  2. Differentiate from your competitors and position your company as a source of information and knowledge
  3. Build your brands presence
  4. Has enormous social media leverage
  5. Works well with SEO campaigns
  6. Normally quick and inexpensive to produce and can be produced in-house. Please bear in mind the better the production values the better the response and that you have to not undermine your brand image and values.

Video Content

So what should be the videos subject matter? I always think ‘How To…’ videos are a great starting point. Use your knowledge to give handy tips to the viewers. You might be a company that manufactures carpets, so a short video on how to prevent furniture leaving indentations on a carpet would be helpful to a wide audience of people. A recruitment firm could have a short series of videos on interview tips and techniques. A quick brainstorming session will come up with a suitable selection of useful videos. Put yourselves in the customer/viewers mind and try to work out what they would like to see.

Video Bait

Sometimes referred to as ‘video bait’ are videos would sit on your YouTube channel, that can be indirectly linked to your product or service. They do not have to answer a question but they provide suitable content that will interest the viewer. The main reason to do this type of video is to make viewers aware of who you are and what you do.

Video Example – All Eyes on You

We have recently produced a series of ‘How To…’ videos in conjunction with All Eyes On You, a local beauty salon. So far this short simple series has had in excess of 2 million views, this has clearly boosted our YouTube channel as well as building the client base for the salon. The videos show a step-by-step guide to various beauty and health techniques and proved to an invaluable visual tool for the masses of beauty technicians, their customers and general public. As a result, Vivid have have had hundreds of  thousands of views and thousands of subscribers.

Summary

In conclusion, aside from answer based videos, the main purpose of direct or indirect linked videos is to get people watching. This will add to your channel’s views, have links to follow in the descriptions, brand logo awareness and will help to build significant traffic to your main website. It is all about positioning your company and brand as informative market leaders, providing your customers with the right information to explore more about your company’s products and services.

If you would like any advice on any aspect of this topic, please give us a call on 0161 477 2404. If you would like to find out more about Vivid, please click on our video production page.

Giving a Salon Perfect Pedicure

Wouldn’t it be great to be able to give your family and friends a Salon perfect pedicure?  Here are the steps required to make your subject feel super relaxed. Alternatively you can watch the full video at the end.

  1. Sanitise Feet  – use different piece of cotton wool on each foot.

    Sanitise each foot with a different piece of cotton wool.
    Sanitise each foot with a different piece of cotton wool.
  2. Work on one foot at a time
  3. Remove any existing Nail Varnish
  4. Soak feet for 3-4 minutes before commencing pedicure. Take out one foot and dry it with a towel. Leave the other foot in the foot bowl whilst working on the first foot.
  5. If toe nails are long, clip them first using a tie nail clipper. Make sure you clip straight across the nail clipping small pieces at a time. This helps prevent in-growing toe nails.

    Tidy up each toe nail using clippers.
    Tidy up each toe nail using clippers.
  6. Initially file the nails straight across to neaten up the shape just created. Bevel the edge by filing at a 45 degree angle to remove the rough edge and then soften the corners. Do these for all the toes.

    File each toe nail.
    File each toe nail.
  7. Using an Orangewood stick apply cuticle cream to the base of each nail. In this video Skintruth Cuticle Massage Cream http://www.salon-services.com/skintruth-cuticle-massage-cream-creams–lotions-and-butters-pmanicure59/ was used.

    Apply cuticle cream to each nail using an Orangewood stick
    Apply cuticle cream to each nail using an Orangewood stick
  8. Using a firm pressure massage the cuticle cream into the cuticle area of the nails.
  9. Place the foot back into the foot bowl and repeat all the steps on the second foot.

10. Take the first foot out of the foot bowl and again dry it off with a towel. Whilst drying the foot massage the cuticle cream into the nails. The cream softens the cuticles making them much easier to push back.

11. Wrap the slanted end of an Orangewood stick with cotton wool and use this to gently push back each cuticle.

Wrap cotton wool around an Orangewood stick to push back cuticles.
Wrap cotton wool around an Orangewood stick to push back cuticles.

12. After pushing back the cuticles it may be necessary to trim off any excess cuticle with some cuticle nippers. Just be careful to only remove excess cuticle and not living skin.

Use cuticle nippers to remove excess skin.
Use cuticle nippers to remove excess skin.

13. After the cuticles are done move onto the sole of the foot. You want to remove any hard skin with a Foot Rasp. Use the rasp in one direction following the grain of the skin. It’s better to apply a firm pressure as it helps remove the dry skin and also reduces tickling. When working on the heel always support the clients ankle with your spare hand.

14. After all the hard skin has been removed apply some Exfoliating Foot Scrub all over the foot and ankle to help to smooth over the areas of hard skin. Again use a firm pressure and use smooth sweeping strokes.

15. Put the foot back into the foot bowl and repeat for the second foot.

16. After completing the second foot rinse the cream off both feet using either your hands or a sponge.

17. Now give the first  foot and lower leg massage using a cream of your choice. Some of the cooling lotions like Peppermint work particularly well.

18. Using Effleurage http://en.wikipedia.org/wiki/Effleurage strokes up to the knee 6 times. It’s worth checking with your client that the pressure is fine.

Massage the lower leg using effleurage strokes.
Massage the lower leg using effleurage strokes.

19. Then using Petrissage http://en.wikipedia.org/wiki/Petrissage knead up and down the muscle on the front of the lower leg. Slowly up to the knee and then drag back down to the ankle. Repeat this 3 times.

20. Repeat this process up the back of the leg, massaging the calf muscle.

21. Now make 3 slow circles around the ankle bone before moving onto Petrissage on the top of the foot.

22. Make slow circles with your thumbs on the soles of the feet. Start on the pads and slowly work down to the soles. Remember to use a reasonable amount of pressure. You can also use the cross friction method where you cross our thumbs over and under each other.

Massage the heal using thumb circles.
Massage the heal using thumb circles.

23. Support the ankle and then rotate the foot 3 times clockwise, then anti-clockwise. This is good for joint mobility.

24. Slowly flex and extend the foot 2 or 3 times.

25. Finally stroke using the Effleurage movement 6 times up the front of the lower leg.

26. Repeat steps 17-25 for the other foot.

You’re now ready to apply whatever nail finish your client would like. The video below features Katie Miles, Owner of Cheshire salon All Eyes On You. She goes through all the stages above as well as continuing onto applying polish.

To find out more about Katie and the All Eyes On You salon, check out their Facebook page https://www.facebook.com/aeoybeauty?fref=ts

Thanks for reading this pedicure blog we hope you found it useful. To find out more about Vivid Photo Visual.

 

All Eyes On You

 

All Eyes On You...Cheadle's unisex boutique beauty salon.
All Eyes On You…Cheadle’s unisex boutique beauty salon.

It seems like only yesterday that All Eyes On You opened its doors to the public but we are now into our eight month of trading. So much has has happened so quickly… we now have a team of three therapists and are currently preparing the new extension to the salon. All Eyes On You is a unisex boutique beauty salon based in Cheadle. I have been in the beauty industry for over ten years .

Katie Miles owner of All Eyes On You beauty salon in Cheadle, Stockport.
Katie Miles owner of All Eyes On You beauty salon in Cheadle, Stockport.

Whilst lecturing in the beauty department at Stockport College for the last six years it has been my dream to open my own salon, so when I found the perfect premises that is what I set out to do. The reason I liked the building on Queen Street was because it had plenty of its own free parking which I think is so important for my clients. I feel that All Eyes On You works for everyone due to it opening six days a week and five late nights a week making it accessible for clients who have demanding work schedules and families.

All Eyes On You unisex boutique beauty salon Stockport.
All Eyes On You unisex boutique beauty salon Stockport.

Our treatment list includes everything that you may require from maintenance treatments to luxury pamper packages and with my education background it is a priority of mine to ensure that the team are keeping up to date with new trends and training in the latest treatments. We also have an advanced nurse practitioner who offers anti wrinkle and filler treatments.

Eyebrow threading for those perfect brows
Eyebrow threading for those perfect brows

I am very lucky to have built up such a loyal client base over the last few years. My clients are very important to me and many of them have become friends. I think it is very important to offer a professional service at all times but making sure your client feels comfortable and relaxed which is consistent every time they come into your salon.

A client enjoying a relaxing shoulder massage.
A client enjoying a relaxing shoulder massage.

When designing the theme of the salon I knew I wanted to keep it clean and fresh looking. The colour scheme I chose was duck egg and white with a shabby chic feel. I am very grateful to Graham from Vivid Photo Visual for using his expertise to capture some beautiful shots of the salon. Graham was great at understanding what I wanted and what was important to capture. The photos have been a great way of adding life to the salon twitter and facebook sites and giving new clients an idea of what to look for when finding the salon or what to expect when they come in. Once upstairs is completed I am hoping to use Graham and Vivid Photo Visual again for some new photos and also look at the possibility of filming a tour around the salon with an introduction to the team which could be used on the website.

Inside All Eyes On You beauty salon in Cheadle, Cheshire
Inside All Eyes On You beauty salon in Cheadle, Cheshire

All Eyes On You will be hosting a re launch day in September when we welcome the public to come and join us for a look around and a glass of bubbly! Look out for more details on our facebook and twitter pages.

Katie x

The New Adventures of Miss Stockport – Lifestyle Photography

Super Hero Photography

Sounds like a Super Hero character… Miss Stockport, here to make your day! It was a few weeks back now when Katie emailed me saying she’d seen one of the photo’s from our last session in the Daily Mail. Vivid work with a number of models to produce lifestyle photography images that are used across the world.

Not Knowing

One of the problems with selling stock images, is you know the image/size/market sector, who has purchased an image but not the exact details. As in this case, it’s just a matter of luck if you actually see it in print. The image used is the one below and it was part of an article on heat transfer from Laptops whilst using then on your knee.

Image used to show the impact on using Laptop on knee.

One more photo

So I thought it was about time we did another shoot to add a few more images to our stock.

Stock Library image content can be about just about anything, as in the image above, the search criteria may have been ‘Blond woman laptop knee sofa’. So the more variety the better, it’s just a matter of matching all the keywords searched for.

So for this shoot, first we went for something topical, being in debt!!

Bills, cards and calculator….. I’m skint!

It is a numbers game

One thing I always do on any images showing Credit Card numbers, Account Details, Names and Addresses is alter them in Photoshop, however small they are in the frame they get changed or removed.

I had a few images in mind that probably may never sell, but it’s all a numbers and chance game, you just don’t know what image may be required.

Finding the rare image

If a picture editor wants an image of ‘woman on phone’, through one popular Stock Library that returns 37000 images to choose from, little chance of them choosing mine.

On the other hand ‘woman wiring a plug’ returns only 16 results, so although an unlikely search, it’s worth shooting an image that fits that search.

Katie wiring a plug.

Another Bad lightbulb joke

Another search with low results is ‘woman changing a light bulb’ again you never know so it’s worth shooting a selection of images round this criteria.

As a matter of interest, how many models does it change a light bulb?

3 …….one to hold the bulb and 2 to turn the ladder.

Sorry had to do a light bulb joke, obviously Katie managed to change it all on her own.

Changing Light Bulb

And after a couple of hours of changing bulbs, wiring plugs, cutting up credit cards, pulling on jeans, taking pills, doing yoga it was time for a bit of rest and relaxation.

It’s a tough job being a model………

The tough life of a model.
Relaxing after a hard days work.

Not too difficult for the photographer either.

As always it was a pleasure working with Katie. If you would like to find out about our lifestyle photography service offering please visit out commercial photography page or speak to a member of the Vivid team on 0161 477 2404

Miss Stockport 2010 – Lifestyle Photography

Lifestyle Photography

Thought it would be only fair to congratulate Katie, who’s just been voted Miss Stockport 2010. Katie is the sister of a good friend, who was Chief Bridesmaid at my wedding. Katie has modelled a couple of times for me, with a view to us building our lifestyle photography stock library. She now runs a successful beauty salon All Eyes on You in Stockport.

Katie reading a lifestyle magazine

As you can see looking interested and at an imaginary person to her right, is all part of being a good lifestyle model.

Now a Business Woman in Hotel Room

As many lifestyle images as possible

Different magazine and location, this time Katie plays the role of a business woman unwinding in her hotel room. With Stock Photography, the idea is to shoot as many scenarios as possible as you never know what images a buyer is after. Reading a magazine may be part of their keyword search but formal/business/hotel may also figure, as opposed to relaxing/casual/fun in the first shot.

Who’s at the door?

A different feel to this shot, relaxing in her apartment, glass of wine in hand….. and who’s just buzzed the intercom and put a smile on her face? Not me, I was already there.

General Election

Looking forward to doing another shoot soon, but now it’s time for me to get off to the polling station to cast my vote on the future of who should lead Britain.

Gordon Brown?

Nick Clegg?

David Cameron?

 

It’s all about the eyes!

I’m sure it was a far easier decision voting for Miss Stockport! We always love working with Katie, really nice person, who is great to shoot and obviously has a great look.

If you would like to find out more about our commercial photography service, please visit out commercial photography page. You can also visit our alamy page to find Vivid Photo Visual alamy channel.