I thought I’d write a short blog on how all companies can channel the power of video promotion. Companies who embrace video promotion and work in conjunction with sites like YouTube, can increase their online profile. This short blog relates to providing videos to help your customers answer their questions.
The power of YouTube
YouTube is the second largest search engine after Google. Therefore, having video content online is an extremely important aspect of your SEO strategy. Obviously having a company profile video or product videos showcasing your products is a massive benefit to you and your customers. This is an essential aspect of video promotion and I hope you have these already. What I would like to discuss is how to create a series of videos that may be directly or indirectly related to your services. These videos offer a solution to a customers’ questions and helps them in their purchasing journey.
The answer videos are an invaluable tool to helping your customers. Imagine if your customer is on your product/service page. Providing a comprehensive series of videos is invaluable tool to moving them closer to making a purchasing decision.
Now imagine if a potential customer has made an enquiry. You could then email them directly with links to a series of videos that explain the product and service and importantly answer any questions. Think of the cost of this interaction. Apart from the cost of the commission, the cost of a personal/automated email send is minimal. The potential customer will understand the product better and be more confident in their purchase. Don’t forget how easy it is for this customer to then forward on the links to video.
Benefits of Video Promotion
These videos have the following benefits:
- Showcase your company’s products and services
- Differentiate from your competitors and position your company as a source of information and knowledge
- Build your brands presence
- Has enormous social media leverage
- Works well with SEO campaigns
- Normally quick and inexpensive to produce and can be produced in-house. Please bear in mind the better the production values the better the response and that you have to not undermine your brand image and values.
So what should be the videos subject matter? I always think ‘How To…’ videos are a great starting point. Use your knowledge to give handy tips to the viewers. You might be a company that manufactures carpets, so a short video on how to prevent furniture leaving indentations on a carpet would be helpful to a wide audience of people. A recruitment firm could have a short series of videos on interview tips and techniques. A quick brainstorming session will come up with a suitable selection of useful videos. Put yourselves in the customer/viewers mind and try to work out what they would like to see.
Sometimes referred to as ‘video bait’ are videos would sit on your YouTube channel, that can be indirectly linked to your product or service. They do not have to answer a question but they provide suitable content that will interest the viewer. The main reason to do this type of video is to make viewers aware of who you are and what you do.
Video Example – All Eyes on You
We have recently produced a series of ‘How To…’ videos in conjunction with All Eyes On You, a local beauty salon. So far this short simple series has had in excess of 2 million views, this has clearly boosted our YouTube channel as well as building the client base for the salon. The videos show a step-by-step guide to various beauty and health techniques and proved to an invaluable visual tool for the masses of beauty technicians, their customers and general public. As a result, Vivid have have had hundreds of thousands of views and thousands of subscribers.
In conclusion, aside from answer based videos, the main purpose of direct or indirect linked videos is to get people watching. This will add to your channel’s views, have links to follow in the descriptions, brand logo awareness and will help to build significant traffic to your main website. It is all about positioning your company and brand as informative market leaders, providing your customers with the right information to explore more about your company’s products and services.
If you would like any advice on any aspect of this topic, please give us a call on 0161 477 2404. If you would like to find out more about Vivid, please click on our video production page.