The Challenge – Lifestyle Product Video
We were chatting in the office and we decided that we should set ourselves a quick creative challenge. To produce a lifestyle product video, nothing too complex, short and with a cinematic feel. A lifestyle product video is used by marketers to inspire, guide and motivate people to purchase the product. It might contain some technical information, but it is more about showing the product in an aspirational setting.
Short Preparation Time
So with only a small amount of preparation, I texted Katie, who has done some lifestyle photography modelling for Vivid. The timing was perfect, as she was available at short notice so we were good to roll.
So the basic storyboard for the video is to show how the iPad can help the woman at various times of the day. From waking up to going on a night out in Manchester.
The video starts with the lady being woken by the iPad alarm at 10am! The word ‘Lazy’ springs to mind (women and their beauty sleep),the blinds are then opened and it’s time for a fry up.
…or in this case a nice healthy Strawberry smoothie, well you need to have your 5-a-day! The day continues checking out the ASOS website on the iPad, seeing what’s hot and what’s not.
The day carries on and and after checking Facebook and ‘Poking’ a few people, Katie’s ready to hit the town. The final 2 scenes are the iPad being placed in her bag, and door being closed behind her. Goodbye Stockport hello Sankey’s. Personally I would have gone to Coco Savannah’s in Stockport but that’s just the way I roll.
It was a fun video to make, and hopefully proves that it’s worth setting yourself a few challenges now and again, to keep things fresh. All filmed on Canon 5d mk2 and 90mm TS-E lens, for those techies out there, like me!
If you would like to find out more about our product video service offering, please visit our product video page or our product video blog. If you have any ideas, please contact a member of the Vivid team by visiting our contact us page.