Unless you like generic or badly taken photos and what can be reams of text, you have to admit, a short and well produced video can drastically change the dynamics of your website. Make your website something to be proud of. Give the viewer, the choice of how they want to digest the information. Give the person who does not like reading, the chance to understand your business in under 2 minutes. Videos can be edited to provide a series of videos that can be placed not only across your website, but across the internet in general.