Eye Catching Time-lapse Video
A few months ago whilst scouting locations for our Miniature Manchester time-lapse video we were fortunate enough to cross paths with Tecmark. Tecmark is a UK based Digital Marketing Agency. They specialise in mobile app development and marketing, as well as Search Engine Optimisation. They have offices in Manchester and London. Tecmark had seen some of our time-lapse video output including our ‘miniature Manchester’ video and wanted a similar style video.
Website Homepage Video
Tecmark were due to update their website and wanted an eye-catching video on the Home Page. They wanted a video that portrayed how technology has made our lives easier. How Mobile Apps mean we can have information instantly, wherever we are. We worked very closely with Richard, Kevin and Scott from Tecmark to come up with a Storyboard.
The basic idea would be to show a young man at work. There would be a repeated scene doing the same task but in the years 1991, 2001 and now 2011. As the years have progressed, that task has become simpler. We wanted the film to have a movie trailer feel, that grows in pace. It would build up to a final scene with bespoke animated graphics. This would show how people use mobiles for so many things in our modern world.
Once the final Storyboard had been agreed, we had to source props. We wanted the same feel to each decade with subtle changes. For example with the computers used, going from an old PC up to a iMac to an iPad. As we’re all football fans we used the nearest football tournament mug to the year. So we had Italy 1990, Euro 2000 and Africa 2010. There’s also a few other props on the desks, cassette walkman for 1991, Sony mobile phone for 2001 and an iPad for 2011.
Filming and Editing
We filmed it over 2 days in Manchester and used local actor Danny Jackson, who we’d worked with before. To make the video stand out we created and animated bespoke graphics to really show how consumers are using smart phones and tablets to access the world around them. This all cumulates in the final scene. Danny is seen walking through Manchester’s iconic St Peters Square. He is using his smart phone and information just pops out of the screen. Then the scene opens to a wider shot and everyone is using their phone for information.
Adding Graphical Animation
It was really important to make the video standout. We obviously used the time-lapse technique but we wanted to complement this look with something that elevated the promotional video. With the theme being about the changing nature and impact of technology on our world. For this we implemented bespoke graphical elements that showed the person’s mobile information being displayed above them as they moved through the scene. This was also used on objects like the local transport networks.
We are really happy with the final film and it fits perfectly on Tecmark’s new website. We received great feedback from Tecmark, who have already used the corporate video at trade shows as well as on their website.
We’re looking forward to working with Tecmark again in the future on video production jobs. If you would like to find out more about our time-lapse video production service, please visit our time-lapse video page. Please click on the following links, if you would like to found out more about our animation video production service or contact a member of the Vivid team.