“Hook your customers with a product video!”


Durahook Product Video

Vivid were contacted recently by Lockers & Benches. They are a Lancashire based company that manufacture and supply a wide range of changing room furniture and accessories. They wanted us to produce a product video for one of their most popular products, the Durahook (TM).

Durahook (TM) unbreakable plastic coat hook,

Durahook (TM) unbreakable plastic coat hook.


The Durahook (TM) is a coat hook that is designed to overcome the problem of vandalised and broken hooks. There is an obvious cost to replace and they  can be sharp and unsightly. This hook is unbreakable and Lockers & Benches wanted a video that would show the benefits of the hook. Vivid worked closely with the client and produced a storyboard that would show all the features and benefits of the Durahook (TM). We believed that a hands on demonstration of the product with standing direct hits from a hammer really brought this message home.

Durahook Product Video_01

Animated Graphics

The video was a shot on location at the Lockers & Benched factory. We also filmed product shots against a white background at our video studio in Manchester. Additional animated graphics were used throughout the video to highlight specific features.

Durahook (TM) product video.

Durahook (TM) product video.

Product Video on YouTube

The Durahook (TM) product demonstration video is now an integral part of the newly updated Lockers & Benches website. The video has already had 15,000 of views on YouTube which in turn will be helping to generate website traffic and therefore sales.


We were really happy with the product video. We feel it clearly demonstrates the unique capabilities of the hook. The functional aspect of the hook is complement by the clear and concise graphical elements. It was a great project to work on and I’m sure Vivid and the L&B team will be working together on promoting future products.

About Vivid

Vivid Photo Visual is based in Stockport and are a leading supplier of product video production, providing innovative and informative videos with a business backbone.

If you would like to found out more about what Vivid produce, please visit our homepage or contact a member of the team on 0161 477 2404. You can also visit our our product video page and product video blog.