“Video, instrumental in a company’s promotional strategy!”

Who are Turnkey Instruments?

Turnkey Instruments Ltd is a leading designer and manufacturer of quality industrial and scientific instrumentation, ranging from heavy vehicle brake testers to air quality monitoring equipment.

Simplifying the sales process

Turnkey has a large product range consisting of various scientific instruments. They knew that their instruments were easy to use but needed to deliver this message to a wide audience. Turnkey wanted to save themselves a lot of time and effort by creating videos to help explain their product range as opposed to long-winded explanations to each and every potential client. They also wanted to stand out from their competitors by hosting a company profile video on their website and on YouTube. They recognised the fact that YouTube has become one of the major driving forces on the Internet and they wanted to capitalise on this by having searchable content on there.

Turnkey g-meter + product demo

Turnkey g-meter+ product demo

Showcasing a full product range

The main objective of the videos was to demonstrate how easy each instrument is to use and what results their clients can expect to receive. The other purpose was to run through the simple steps needed on each instrument, to provide a reading for their respective measurement. After consultation with the client, Vivid decided to create a Turnkey branded and keyworded YouTube channel with the Turnkey product range demonstrated for the entire world to see. This was followed by a call to action drawing customers to their website.

G-Meter+ by Turnkey Instruments

G-Meter+ by Turnkey Instruments

The process involved filming the entire range within their natural environment, showcasing a step-by-step guide to each instruments usage. Turnkey has a range of instruments that service completely different industries. The challenge was to make sure each instrument was filmed in its natural environment to provide a realistic setting for the instrument and to differentiate from their standard product videos.

Close-up of G-Meter+ by Turnkey Instruments

Close-up of G-Meter+ by Turnkey Instruments

The benefits for Turnkey

The benefits of the Turnkey Product Demonstration videos are:

  • The whole world can easily see the product range via both Turnkey’s website and YouTube channel.
  • Greater customer understanding of the products
  • Great to showcase your products at a tradeshow
  • Turnkey’s whole range covered by individual product demonstration videos
  • Giving their sales team the tools to sell
  • Versatile video to be used in numerous promotional functions
  • A sales tool 24/7 for the life of the product

Turnkey was a great client to work for and Vivd and Turnkey were very happy with how the videos turned out. If you would like to find out more about product demonstration videos, please visit our product video demonstration page on our website or to read more blogs please click here to view our product demonstration blog page. Alternatively if you require more information, why not speak to member of the Vivid team on 0161 477 2404.