DSCL Corporate Video
DS Colour Labs recently approached Vivid as they needed a corporate video. This video would be the centre piece of their stand at the forthcoming Focus On Imaging 2013 trade-show, held at Birmingham NEC. Vivid Photo Visual had previously provided DSCL with a range of product videos that currently help to promote their wide range of products and services.
Vivid were required to capture every aspect of their successful business. The video needed to show the scale the business and to provide an understanding of their business offering.
Trade Show Video Production
Vivid have extensive experience in producing trade-show videos. A trade show video should be clear and concise. It should have the ability to make the viewer understand your key business and how it can benefit them. All these objectives need to be achieved without any sound. This is because a trade show is a busy and noisy environment and most show organisers request that no sound is played. Vivid decided to keep the messages simple and let the visual image tell the story. We used eye-catching, bold and colourful graphics to provide additional detail to the scene and explain key information.
The After Party – Corporate Video
So what happens to the video once the short trade-show has ended? How can Vivid help make the investment in the video have even greater and prolonged benefits for your business? The trick is to re-edit the video into a corporate company profile video. Knowing that the video would eventually be used as a company profile it was initially shot with this in mind. So we changed the initial trade-show edit to a bespoke company profile video that sits on the DSCL website. The one video has multiple uses and shows the flexibility and power of video promotion.
Long Shelf Life
It’s clear to see that unlike many forms of promotion, video has a very long shelf life. It is an online sales tool for viewing 24/7 and 365 days a year. It can be viewed on a customers PC, Mac, Laptop, Tablet, Smart Phone, basically whatever screen has access to the internet.
Working with a passionate business like DS Colour Labs, was a breeze. They have really embraced video promotion and are using this form of promotion across numerous platforms. Vivid look forward to working with their team again in the future.
About Vivid Photo Visual
Vivid Photo Visual is based in Stockport near Manchester and are a leading producer of corporate video production. We film and edit innovative and eye catching video production, all with a business backbone.
If you would like to found out more about what Vivid produce, please contact a member of the Vivid team on 0161 477 2404. You can also visit our our corporate video page or read some more of our blogs about corporate videos.