You are on our website, therefore you might already know a good reason for wanting to make a web video. If not, please let me elaborate. There are so many benefits of web video promotion. Put simply, video content is best way to demonstrate everything. Below is a list of 10 (there are more) excellent reasons to persuade the money people. If you are still not convinced why not speak to a member of the team to get the full lowdown.
Key benefits of video >
Showcase your business, products, services, people, clients etc. Why tell potential clients when you can show them?
It goes everywhere
Video is brilliant. I could leave it there, but I won’t. With this new age of webiness, video can seamlessly work in tandem with numerous online promotional outlets. What about more traditional off-line promotional avenues, I hear you shout. YES YES and YES. Basically wherever there is a screen it can go. Heard of a new buzz about mobile, yes it was made for this. Please see the diagram below to get but a taster of its capabilities.
Reinforce your marketing objectives
Web videos increase the customer’s intent to buy your products. They also increase brand awareness and at the same time increase your message association.
Quick to the point no faking
There is nothing quicker than a video (produced by Vivid of course, no pale imitations please) to get your message over to potential customers. Video can quickly demonstrate to your potential customers: Who you are? What you do? Why they should choose your business?
This is like the Arnie of promotion, your video will always be there constantly selling for your business no matter what, 24 hours per day, forever.
The answer to the universe…44%
I know we sound like one of those cold callers but who does not want an increase in sales. On page product videos have been shown to increase sales by, yes you have guessed it… 44% (Real SEO). Simple really, here is a product you might want to buy, here is a video explaining/demonstrating core features or here is just a picture. Where would you feel more confident buying from?
“It will get you to the top of page one for everything”. Wait we are a video production company not a shady SEO operation. It might get you on to page 1 (a website with video is 20 times more likely than a website without video to be on the 1st page) but what it will definitely do, is be an important element of your overall SEO strategy.
Brings your website to life
Unless you like generic or badly taken photos and what can be reams of text, you have to admit, a short and sweet video can drastically change the dynamics of your website. Make your website something to be proud of, give that viewer the choice of how they want to digest the information, or give the person who does not like reading the chance to understand your business in under 2 minutes.
What is the answer to 99/100 questions?
Money…. the increase of customers you will receive due to the video will lead to increased sales and therefore more money. Money you can go and buy new shiny things with.
Reaffirm life itself
Yes it will* (*disclaimer we can’t guarantee this but it looks impressive). OK, it won’t reaffirm life itself, but it will become a core component of your overall marketing and promotional strategy.