The “Vault” interpretative dance music video ft Raphaella with love

 

Interpretive Dance Music Video

We have been getting all creative here at Vivid. As part of our recent “Fun with Flour” shoot we decided we wanted to get Raphaella in for some additional images. With Raphaella being a trained dancer and having worked with her previously, we knew she would be perfect for the shoot. What turned up was an interpretive dance music video, a first for Vivid.

Shooting at our studio

As we had some additional time, our Graham wanted to take some extra shots around the studio. Our studio is quite a unique place and has some historic listed rooms and interesting features like a spiral staircase going up to the top office.  With the building being a bank in its past life, its main feature is the bank safe or in this instance the titled vault. We grabbed one of cameras and decided to do some filming.

Model posing in Wood panelled Room
Posing in the Wood Panelled room

Preparation is key

Lets just say the preparation for the shoot was limited and best described as organic. This was not the usual high standards of preparation that Vivid Photo Visual apply to our commercial clients. We will admit that the ‘story’ came out… ahem… in the edit.

The Ballerina - Raphaella
The Ballerina – Raphaella

The edit

However we did have some ideas beforehand and were working towards a darker and seductive edge to the video. This was undermined by our Graham playing ‘Karma Chameleon’ by Culture Club to set the mood for the video. Not sure Raphaella knew what to do. The music was quickly changed to fit the mood a bit better and Raphaella did what she does so well. The basic premise of the film was to film Raphaella over the differing locations of the Studio but to also link it to the Vault.

Model holding safe door key

In the edit we liked the contrast between the Vault and the interpretive dancing sections and to emphasise this we used the simple black and white effect to provide this contrast. The very simple story is a woman trapped in the Vault who yearns and daydreams that she is free but ultimately has to return to the reality of the Vault. Yes… some pretty deep stuff in comparison to the more vibrant and fun videos that Vivid normally produce.

Raphaella creating beautiful body lines.
Raphaella creating beautiful body lines.

Final thoughts on our Interpretive dance music Video

As always it was a joy to work with Raphaella and I am sure we will be working with her again soon. We would love to hear what you think of the video and if you like the video or blog, please feel free to share.

If you would like to find out more about our more normal commercial video production, please visit our video production page. Alternatively call Vivid on 0161 477 2404 and speak to a member of the Vivid team.

 

Sunjunkie – Addicted to Product Videos

Product Videos Retrospective

For this blog we’ve decided to focus on one of our clients, tanning specialists Sunjunkie. Sunjunkie are a fellow Stockport based company. Over the last few years Vivid have built an extremely good working relationship Sunjunkie. This relationship has produced a series of successful product videos.

We invited Marie Hills, their Business Development Manager into the Vivid studio to produce a short video. This video would highlight her experiences with both product video promotion and Vivid Photo Visual.

Sunjunkie are always looking for the best way to promote their brand and increase sales. Their product videos have proved to be a great success and a powerful additional platform. This has lead to an increase in brand awareness and sales.

Benefits of Product Videos

Product videos have many advantages, including:

  • Viewable online 24/7
  • Clearly showcase your products USP’s
  • 1 video can be broadcast through multiple channels
  • Video has great SEO benefits
  • Able to be sent directly to potential customers or stockists.

Sunjunkie’s Video Promotion Strategy

If we take a look at a couple of the Sunjunkie videos we can instantly see by the amount of views these videos have had, that it’s a great way to generate business.

The Sunjunkie spraytan application product demonstration video has currently had over 300,000 views and counting. Sunjunkie has suppliers across Europe and the video is a great way to help in the sales and understanding of the practical application of their products. A version of the video is also included on a DVD when purchasing certain products.

Sunjunkie Black Overspray Booth by Vivid Photo Visual

The first product video we did for Sunjunkie was a product video that would showcase their range of Pigs, their portable hand held spraytan machines.

Vivid Photo Visual’s product video placement on the Sunjunkie website

The video sits on the relevant product page and offers the viewer a greater understanding of the product and to visual see the pigs. This video has directly increased sales for Sunjunkie. Another vital benefit of hosting the video on YouTube is that it enables their products to be found from potential customers searching Google for relevant items. This video has had over 4000 views though a range of YouTube Channels.

Utilising Video Promotion

We think it’s clear to see that Sunjunkie are reaping the rewards from embracing the use of product videos in their promotion. The series of videos has now exceeded 400,000 views through various channels and Social Media sites. Each of these videos provide a brand building platform. They foster a positive overview of the company and at the same time educate the viewers about the product and the range. Add to this the additional Search Engine Optimisation benefits of video promotion, and you can see why product videos are one of the most effective forms of media promotion.

Sunjunkie Fashion Product Photograph by Vivid Photo Visual

Summary

We always enjoy working with the team at Sunjunkie as they truly embrace video promotion. Furthermore Vivid are looking forward to working with them on further commercial web videos for their exciting new products in the near future.

About Vivid Photo Visual

Vivid Photo Visual is based in the North West and are a leading producer of product video production. We provide informative and eye-catching video production solutions.

If you would like to found out more about what Vivid produce, please visit our homepage or contact us on 0161 477 2404. You can find out more about our product video and product demonstration  pages. You can also read more product video blogs.