A sales-focused approach

Showcasing products and driving web traffic

The videos would show the different instruments against a clinical background. Each video is used to demonstrate the dimension and scale of the product. It also quickly shows quality and finish of the unit and at the end a bulleted graphical overview highlighted the key features of each of the instruments. A call to action would be at the end to direct the viewer to the website.

The whole range was covered and it provided a different style of video to the product demonstration videos, which had a more specific function. The purpose of these videos is to provide a greater online presence. If a potential buyer is on the second biggest search engine (YouTube) Turnkey then can capture that customer and pull them over to their website. They have this sales channel complementing their other sales channels and at no extra cost.

The benefits for Turnkey

• Increased understanding of product
• Greater online presence
• Numerous areas to catch prospective customers
• Videos can be viewed anywhere in the world
• Aids and complements SEO strategy
• Numerous promotional channels
• Flexiblility
• Showed Turnkey’s expertise.

Contact Vivid

To see a more detailed analysis of the numerous benefits of Product videos, please click here. If you would like to contact a member of the Vivid team, please call 0161 477 2404 or fill out the enquiry form at the top.