Promoting a global mega-brand

This project was all about clarity and simplicity

The brief was for a simple style and for the products to explain themselves. As this was a video to get more of an understanding of the materials used rather than a direct sales video, we shot them in our studio against a white background.

We produced a quantity of short videos for Max Factor in both the white and red branding for the different international markets. The client could now send these videos all over the world to any buyer. We even created small mobile phone sized videos, so if needed the videos could be sent directly to their phone by an email. The videos stopped the uncertainty of the product range and meant that the sales process was simpler and more easily managed.

The benefits for Max Factor

• Stopped confusion of range
• Showed the size and scale of the products
• Showed exactly the quality of the finish
• Showed the materials used in the product
• Highlighted unique aspects of the product
• Could be viewed anywhere in the world
• Could be sent to directly to a potential buyer’s phones
• Inexpensive to produce
• Reduced costs for sending samples.