Simplifying the sales process
Turnkey Instruments Ltd is a leading designer and manufacturer of quality industrial and scientific instrumentation ranging from heavy vehicle brake testers to air quality monitoring equipment.
Turnkey has a large product range consisting of various scientific instruments. They knew that their instruments were easy to use but needed to deliver this message to a wide audience. Turnkey wanted to save themselves a lot of time and effort by creating videos to help explain their product range as opposed to long-winded explanations to each and every potential client. They also wanted to stand out from their competitors by hosting a company profile video on their website and on YouTube. They recognised the fact that YouTube has become one of the major driving forces on the Internet and they wanted to capitalise on this by having searchable content on there.
Product Demonstration
Spaans Babcock 
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Product Demonstration
Sun Junkie 
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Showcasing a full product range
The main objective of the videos was to demonstrate how easy each instrument is to use. The other purpose was to run through the simple steps needed on each instrument, to provide a reading for their respective measurement. After consultation with the client, Vivid decided to create a Turnkey branded and keyworded YouTube channel with the Turnkey product range demonstrated for the entire world to see. This was followed by a call to action drawing customers to their website.
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The benefits for Turnkey
To see a more detailed analysis of the numerous benefits of Product Demonstration videos, please click here. If you would like to contact a member of the Vivid team, please call 0161 477 2404 or fill out the enquiry form at the top. |
/// Numerous promotional opportunities
/// Provides a greater understanding of products
/// Increased sales conversion
/// More sales portals pointing at your website
