Craghoppers! Product demonstration videos with Bear Grylls

Solution

Vivid worked closely with the Marketing Team from Craghoppers prior to the shoot, so the look and feel of the product demonstrations would suit the brand.

We were obviously excited about working closely with Bear Grylls, as he’s somewhat of a hero within the office. Knowing Bear was on a very tight schedule on the day of the filming, we had a quick brief with Bear and then set up the scene, lighting and cameras whilst he conducted other business.

The location for the shoot was to be Bear’s equipment room, and as he was due to travel the following day to film his TV show, we had to work around all the laid out survival gear. We didn’t want to rearrange the layout as we wouldn’t want to be blamed if Bear couldn’t find his Kendal Mint Cake.

Multiple cameras and minimal takes

With Bear being on a tight schedule, as soon as he was ready to shoot we were ready to roll. We’d set up a 3 camera set-up which we knew would allow for fewer takes, and as Bear is clearly comfortable in front of the camera this turned out to be true. Each of the 4 products were shot with minimal takes. Camera 1 was used to capture the whole scene, camera 2 was used for a side profile of Bear to cut away from Camera 1 and Camera 3 was the most important camera, as it allowed a closer look at the individual features of the item of clothing

Adapting to last minute change

After a very successful and enjoyable day filming for Craghoppers, and especially working with Bear Grylls, we then had a very tight deadline to edit and output the finished videos.

The initial ‘mood’ brief for the look and feel of the edits was changed during the editing stage. A completely different feel to the videos was required, this meant a quick reshuffle to the edit plans. To add to the new feel of the films we used additional footage to cut into the videos, as well as grading the films in a way that emphasised the feel and vibe of both the Craghoppers and Bear Grylls brand.

What the client received

The Benefits of these Videos:

• 4 Distinct Videos
• High quality Product Demonstration Videos
• Numerous promotional applications
• Dynamic and exciting addition to the website

Please click here to see a more detailed analysis of the numerous benefits of Product Demonstration videos. If you would like to contact a member of the Vivid team, please call 0161 477 2404 or fill out the enquiry form at the top.