Big Brand Time-Lapse
Virgin Atlantic Airways is a British airline owned by Sir Richard Branson, serving the global community from its inception in the early 1980s. It is part of the Virgin brand group and is one of the leading airlines in the world.
VAA Brand Re-launch
Virgin came to Vivid after the work they had seen us complete with Air Livery. They were impressed with the time-lapse style part of their company profile video. As part of a new livery launch for the Virgin brand they wanted to show the world their new look and airplane colouring.
15 days condensed into 4 minutes
Virgin wanted to showcase their new livery for their planes and having seen our work for Air Livery commissioned Vivid to produce a 3-minute Time-lapse video. It was important that we got the whole process and made it look interesting (not normally associated with paint) as this was going to kick off their whole global press launch.
We used multiple camera angles that resulted in over 70,000 frames and spliced with additional High Definition filming, meant that Vivid bought the 15-day process to life. It provided Virgin, with an extremely successful YouTube video and has gone on to have over a million views. It was also used as key component of their launch event for the ‘Mustang Sally’ livery and was shown on national news channels here and overseas in their other major markets.
Working for such a prestigious brand on such an important video commission was a major plus to Vivid and showed us that our previous clients still liked us. The only thing we did not like about the jobs was the heights we had to film from, but to be fair we got used to it.
The benefits for Virgin Atlantic Airways
Benefits of the Virgin time-lapse video:
- Provided a centre-piece for the launch party
- Can easily show a long process quickly, effectively and more importantly in an interesting manner
- Dynamic Visual experience
- Creative output
- Provides a unique promotional experience
- Can be utilised in many different promotional channels
For reference here is a link to the whole time-lapse story from Virgin on their website.
It was a privilege to work with such a prestigious brand and create such a powerful promotional time-lapse for their key launch. If you would like to find out more about time-lapse videos or time-lapse video production please click on the links provided or call a member of the team on 0161 477 2404 to find out more.