Turn the tide on Plastic Time-lapse video

Time-lapse Video

Vivid produce a lot of videos for various promotional objectives. Sometimes we create a video (for someone else) that aims to change the world. The Mirpuri Foundation is a non profit organisation, whose aim is to help make the world a better place. Using renowned aircraft refinishers Air Livery, the plan was to completely refinish an Airbus A330-200 into a new dynamic livery. The livery would match the Turn the Tide on Plastic boat. Vivid have become a time-lapse specialist with an expertise in the airline industry. Due to this expertise, Vivid were asked to provide a video that really showcased this new livery.

Turn the Tide on Plastic Hi Fly brand

Why the Initiative?

The Mirpuri Foundation have partnered with Hi Fly airlines. This partnership aims to promote the message of the growing issue of ocean pollution. If nothing is done to reverse this problem, then they estimate that by the year 2050 there will be more plastic in the ocean than fish.

Methodology

One of the main aspects of the promotional campaign is the Mirpuri Foundation has entered a boat into the 2017/18 edition of the Volvo Ocean Race. The objective is to use these two promotional platforms to spread this important message.

The Design

One side would show the dark blue ocean polluted with plastic bottles and containers. The other side shows a light blue colour scheme with what the world could have, a clean ocean free from plastic bottles.

Turn the Tide on Plastic bottle graphic

The Process

The plane was inputted and then the paint was stripped off. The livery was an usual application as it had two distinct colours covering either side of the plane. On top of this colour difference, it had different designs for each side. Normally we can just shoot one side for the application of the livery. For this time-lapse commission, we had to closely liaise with the Air Livery production team to make sure that we had every application filmed. We obviously had to capture the whole process, but our main objective was to highlight the key messages on the plane. We took extra care to make sure that each stage of the livery’s house names and logos were captured.

Turn the Tide on Plastic plane about to be descaffolded

Final Thoughts

Turn the Tide on Plastic tail logo

Paulo Mirpuri, president of both the Mirpuri Foundation and Hi Fly airlines said “Only by acting together we will achieve our ultimate goal to make the world a better place for future generations.”

It was a pleasure to be a small part of this world changing initiative. We are really pleased with how the time-lapse video turned out and we believe the video will be an important part of the overall promotional campaign.

Turn the Tide on Plastic plane outside hangar

We urge everyone to find out more about this important initiative please read the new Mirpuri Foundation’s blog or check out the Turn the Tide on Plastic Facebook page. If you would like to find more about our time-lapse service please click on our time-lapse video service page.

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