For those who have never been to Event City in Manchester, it’s absolutely huge. It was chosen as the venue for telecommunications company TalkTalk as the venue for their new event. They required an event video to showcase the event itself and the effort that went into creating such an important.
A Big Challenge
As you can imagine this is by no means an easy challenge. Very few companies would have the qualities, man power and proven track record in this field. Talk Talk chose the London based Juice Live Communications (acquired and bought into The 4th wave agency), who certainly do have the qualities.
Juice contacted Vivid to produce a series of videos to showcase the production of the event, to be used for marketing and promotion. One video would be a time-lapse of the event build up. A further 2 event profile videos of different lengths including client feedback. This would provide both Juice and Talk Talk a full online and offline video marketing package.
I want to ride your Bicycle
The build up of the event itself was over a 4 day period. We positioned a series of time-lapse cameras around the halls to capture this. Event City, as mentioned is so large that they provided bicycles to get around the inside! When it came to show day, we wanted to film a range of footage that when combined with build up footage, would capture the essence of the event. The vibe and feedback from the Talk Talk employees was great. They loved the individual ‘Lunch and Learn’ zones, and the fact they could put faces to names, as well as listening to their management team’s presentations.
Big Name and Close Friend
The event was hosted by Johnny Vaughan, a close friend of Sir Charles Dunstone, Chairman of the Talk Talk Group, and with his quick whit and laid back delivery he made sure all the 3000 attendees were laughing and learning.
Here is the production time-lapse video for the event;
It was a pleasure to work with 2 such illustrious companies, and we look forward to working with them again in the future.
For further information and to see how Vivid Photo Visual could help your company, please peruse the rest of Vivid Photo Visual’s website.