Sometimes in our job we are lucky enough to be able to help out and work with friends. This was one of those projects. BiNO Clothing is a fresh, new clothing label from right here in Manchester. BiNO is the creation of 2 very creative minds, Leigh Culverwell and Simon Woolley, who “Inspired by the ever-evolving binary culture that forms todays fashion landscape, created BiNO. Providing a genderless apparel range, which celebrates notions of sexuality and explorations of life through detailed embroidery and print.”
We’ve known Leigh for many years as we had a good mutual friend, sadly that is no longer with us. We’ve kept in contact and it seemed like at fantastic idea to work together producing images for BiNO.
Leigh and Simon had booked 2 fantastic Manchester based models. Callum Shaw and Imogen Richards. Callum and Imogen suited the BiNO ethos perfectly. You could tell they were both completely at ease wearing the full range of apparel and made the shoot such a fun environment.
All styling on the shoot was done by Simon and Leigh with the exception of Hair and Make-up. For this they brought in the expertise of Jen Eachus. She worked wonders on Callum’s and Imogen’s hair, incorporating items of hardware, such as Nails into their braided hair.
As you can see the Hornet is a focus point throughout the BiNO range. The Hornet is thought to be a symbolise evolution and the circle of life in some traditions.
Head over to BiNO’s website if you’d like to see the latest range and maybe hook yourself up with some clothing.