A Product Video Retrospective – Sunjunkie Spray Tanning Demonstration Video

Product Videos – Essential

Product videos should be considered an essential component of any marketing mix. It has been a number of years since we produced the video. This certainly doesn’t mean that the video isn’t still an important part of Sunjunkie’s promotion. This highlights the longevity of the product video that we produced. We are always analysing our client’s videos and as of writing, the video count currently sits at over 350,000 views. This has provided a prolonged promotional tool for Sunjunkie.

Presenter holding Sunjunkie branded exfoliating wipes for spray tan application
Presenter holding Sunjunkie branded exfoliating wipes for spray tan application

Benefits of Product Videos

The key benefits of this video to Sunjunkie are:

  1. Provides an expert view for their clients
  2. Over 250,000 sets of eyes watching them
  3. Enhances brand image
  4. Showcases products in action
  5. Is a massive step up from similar videos out there from their competitors
  6. Excellent video to share/embed
  7. Long-term promotional tool
  8. Works both on-line and off.
The 'on' switch with the Sunjunkie logo.
The ‘on’ switch with the Sunjunkie logo.

Commission Background

Lets rewind a few years. Sunjunkie is a leading manufacturer and supplier of spray-tan products to the UK and European market. More importantly, to Vivid, a long-term client of ours.

Having had already commissioned Vivid to produce videos and photography for their products for their online promotional strategy. With the new video, Sunjunkie wanted something that showed their products in action. At the same time they also showed an expert/authoritative view of their business. Sunjunkie are extremely keen to help their salons get the best out of the products. With this in mind Vivid working closely with their Marketing team, we came up with the concept of a spray-tan demonstration. Sunjunkie had seen quite a few already on YouTube, but many were of a poor quality in terms of production values. They wanted a video that complemented their brand values, promoted the brand and products. More importantly needed to give actual assistance to their customers. This would hopefully at the same time convert potential customers to the brand.

Image of spray tan application taken from Vivid Photo Visual's product demonstration video for Sunjunkie
Image of spray tan application taken from Vivid Photo Visual’s product demonstration video for Sunjunkie

Comparing against Rivals

Vivid wanted to elevate the production values of the video. We wanted to differentiate from the usual American in shower set-up. Vivid proposed that the video would be shot against a white background in our studio. This would allow for a clean and clinical look. We hired two models; one of them was a fully trained beautician, which certainly helped in the practicality of the shoot. Sunjunkie provided the majority of the direction on the script, with Vivid offering assistance.

What was produced was a concise overview of the whole process. The video looked the part and gave the viewer a valuable insight into equipment and techniques used. This would be the catalyst for correctly finished spray tans. This would then cement Sunjunkie as a leading expert in within the fake tan industry.

Client’s thoughts

Marie Hills, the Business Development Manger for Sunjunkie had the following to say… “The video Vivid produced has and still is proving a huge success for us. Being in the beauty industry, training and demonstrations are so much simpler using the video. It also breaks through any language barrier for our international clients as the video pretty much explains the technique in a nut shell! I must add that the team at Vivid are a joy to work with always going that extra mile and producing great results without any fuss.”

The reveal shot...
The reveal shot…

Summary

In summary, this type of product video has had numerous benefits to Sunjunkie and we are really pleased to see the success it has achieved. It goes to show that a simple video that does not cost the earth can produce such excellent and on-going exposure for the company.

If you would like to find out more about our product demonstration video service please click on our product video demonstration page.

Big eyes, Catwoman and a touch of Madonna – Studio Photography

One of the good things with Social Media is it enables you to keep in touch with people that you may find difficult through more traditional means. So when I came to my next studio photography session, I took to FaceBook and easily found a perfect subject.

A high contrast B&W image of Lex
A high contrast B&W image of Leigh

I had a great friend, Rachel, who sadly passed away. Rach was herself a very creative photographer and through her I met some of her friends, some of whom I’m still in contact with. One of these is Leigh who I knew Rach had photographed and I thought it would be great if we could arrange a shoot together, thankfully she agreed that it was a great idea.

I’ve always thought Leigh has a look of a young Madonna, from back in the late 80’s when she was photographed by the legendary Herb Ritts. So shooting something in Black & White and along those lines was the way I approached the shoot, high contrast and lots of eye contact.

Back to the 80's
Back to the 80’s

I wanted to keep the lighting as simple as possible so all of the shots we did used a single light on Leigh. The image above had additional lighting just to light the high-key background.  I used a variety of modifiers on the lights to control the look and feel of the light.

Below is one of my favourite images from the shoot as I love the eye contact and expression on Leigh’s face,  it makes you want to gaze back into her eyes.

Gaze into my eyes.
Gaze into my eyes.

As well as the end result I find it’s great to photograph friends as it’s always the perfect way to have a laugh and a good catch-up. I hadn’t seen Leigh for a couple of years so it was fab chatting about life in general.

Leigh does have really good skin and she’s also great at applying her make-up so I didn’t have to do much in post production, just a bit of tidying up using the frequency separation method.

Soft skin and hard shadows.
Soft skin and hard shadows.

As you may know the Vivid Photo Visual studio has a couple of Grade II listed areas to the building. One of these is the wood panelled board room or as we call it the ‘Scooby-Doo’ room, as it looks as though there maybe a secret doorway hiding within it. By using a small stripbox fitted to one light which I feathered away from Leigh I was able to  create some great shadows on the panels.

Lex in the boardroom.
Leigh in the boardroom.

As previously mentioned Leigh has the most fabulous eyes and for the last 2 shots I really wanted to make them a feature of the image. For the first image I used a Canon 100mm Macro lens to get in close and focus on the eye. This is probably my favourite image from the shoot.

Leigh gave me the following Albert Einstein quote that I think fits the photo perfectly, “Few are those who see with their own eyes and feel with their own heart”.

Few are those who see with their own eyes and feel with their own heart. - Einstein
Few are those who see with their own eyes and feel with their own heart. – Einstein

Lastly is a shot that to be honest I didn’t think would work. I initially tried it with a beauty dish but the light wasn’t hard enough to produce the shadow that was required.  I then shot it with a Canon speedlight fitted with a honeycomb grid to give a very narrow beam of light, first shot and it made me smile, I knew it would work with a bit of careful placement of the hands.

I call it ‘Catwoman’

'Catwoman'
‘Catwoman’

I hope you like some of these images, I’m really happy with how they came out. I’d like to thank Leigh for modelling and we’re already planning her next trip to Stockport, featuring some amazing make-up…watch this space.

If you would like to find out more about what we do, please click on this link to Vivid’s homepage.

 

Lights, Camera, Action – Flash Dance Photography Shoot

Dance Photography Shoot

I received a call off a couple of my photography mates to see if I fancied photographing two local dancers. The photography shoot was organised by Millwood Photographic Studios in Stalybridge. I’ve never photographed dancers before so thought it seemed like a fun thing to try.

Keith and Kirsty

The two dancers were Keith and Kirsty, who were fantastic so I thought I’d show a few shots from the night. I got to work with Keith first and I had a few ideas to try with the lighting. The first was a 4 light set-up, key light stripbox on Keith’s torso with a gridded fill pointed at his back. Then 2 gelled lights against the wall, a red and a blue.

4 Light Set-Up to capture Keith mid jump.
4 Light Set-Up to capture Keith mid jump.

To be honest I’d gone into the shoot with purely Black & White edits in mind but I do like the colours on the wall. I increased the colours a little in post.

Next is an image that fitted what I’d planned. Simply lit with one light. It was placed close to Keith to allow for a quick fall off of light, therefore adding contrast.

Keith lit by one light
Keith lit by one light

Millwood Studio

Millwood Studio is a great studio offering a variety of areas to shoot in. Keith was shot upstairs on the wooden floor with the old stone wall of the barn as the background. There are lots of props around for other shoots, piano’s, fireplaces and even an old apple cart. Downstairs it has a large infinity cove. It was downstairs that I took a few photographs of Kirsty.  The only problem with coves and a white room is the difficulty in reducing light bouncing round everywhere.

So I went again for a very simple one light set-up fitted with a snoot. Kirsty had her pointe shoes with her, so we thought it would be good to use them. Due to her having a well deserved rest over the summer, she wasn’t at full flexibility. Not that you could tell. We tried to keep the poses a little more controlled. I thought that this way I could create a pocket of light that would compliment the simplicity of the poses and create a shadow behind on the wall.

Female dancer lit with one light
Kirsty on pointe

Sticking with the same lighting but moving it round so it’s a little more front on and slightly further away from Kirsty created the following shot.

Dancer wearing pointe shoes against a wall
Kirsty en pointe against the wall.

Isle of Man

Having just returned from a holiday to the Isle of Man, this next pose from Kirsty, which was just a bit of fun reminds me of the Three Legs of Man. Again I paid attention to the shadow angle on the background. Blue toned in post and I added a circular vignette to give the appearance of a Manx coin.

The Three Legs of Man....or woman
The Three Legs of Man….or woman

After spending a little time shooting with Kirsty, it was time to take a few photos of Kirsty and Keith together. Again this was a challenge as it was difficult enough capturing one dancer in mid flight never mind two.

I started with the only ‘move’ that I could easily describe. The ‘jump up and stick your chests out’ move. Similar lighting to the individual shot of Keith but with the background lights turned off.

Keith and Kirsty synchronised jump
Keith and Kirsty synchronised jump

Young and in Love

For my last 2 photographs I wanted try and capture a little bit of the love between Kirsty and Keith as they’re actually in a relationship as well as being dance partners. So first a simple posed photograph but I really love the natural way that Kirsty’s leg begins to wrap around Keith’s, as well as the gentle touch on his arm. Two lights feathered across either side.

More than just dance partners
More than just dance partners

Heart to Heart

Last is an action photograph of the two K’s. I actually thought of this ‘heart’ shape move myself. I found it hard to describe so I gave a demonstration to Keith of what I meant and to be honest I think he was quietly impressed with my dance skills… well that’s how I read the stunned and bemused look on his face!

A heart full of dance.
A heart full of dance.

Cheers to Paul and Neil for making me aware of the event and to Jamie at Millwood Studios for putting on a great night and keeping’s topped up with Tea’s & Coffee.

Finally a massive thanks to both Keith and Kirsty, I’d love to work with guys again sometime soon (we did on our flour photography session). I’m already thinking of a few new moves. If you would like to find out more about Vivid’s photography service, please click the link for our commercial photography page.