A main element of any business owners remit is to make sure that every aspect of your promotional output is top notch. One evening it dawned on me that Vivid were missing a massive trick.
At this point I could state the usual “you have 8 seconds to keep people on your website” fact, but whatever the the time-length, the sentiment of the statement is wholeheartedly true. You need your website to be “sticky” to keep potential customers on your site, so that they can find out information about your company and what you can offer and therefore make an informed decision. When I looked at Vivid’s home page and delving into the myriad of Google Analytical reports, I started to conclude that Vivid were not using their precious real estate to the fullest.
First off we had a good quality (in my opinion) animation video, which had served us well over the years, as the first thing a viewer would see. Inexplicably we had a large text box to the right of the video, which housed about 20 words of text in a large font. The box supplied vague information about the business but took up over a third of the website real estate. This is something that we knew we had to update. We thought that providing a clearly defined navigation bar (please see above) that would take people to the relevant services and therefore would help potential customers find the information they needed quicker. Revisiting this change we decided that this was not enough , we are a visual promotions company and we should reflect this within our website design. We discussed/argued about the format in the studio and decided that there was a need to provide a showreel to demonstrate all our different types work quickly. This was coupled with the need to update the righthand side navigation bar to something more visually appealing, but at the same time retaining the increased navigation aspect of the previous update.
On the homepage there was a new showreel produced, and now each of the service categories would be showcased by a visually interesting key images denoting a representation of the service. We wanted the viewer to get an immediate grasp of the quality of work that Vivid can produce with each of the service offerings.
We took the showreel concept one step further by providing showreel videos for all the different services that we offer. Therefore there was a company profile showreel, a time-laspe showreel etc. This would allow the viewer to get a taste of what we offered and if they wanted to explore they had easy access to the rest of the site. On for example the time-lapse main page, the images that had replaced the text were now clickable images taking the viewer straight to different client video commissions. Again getting the viewer/potential customer quickly to the level of information they require.
Once the viewer had landed on the individual client page, on the righthand panel there would be a brief overview of the client and the commission itself, followed by key images that represented the video that we produced. Hopefully this would entice the viewer to watch the video or again would provide them with an understanding of the job itself.
We also worked on the social media side of the site by providing a better link structure to Twitter, Facebook and Google+ and allowing viewers easier access to follow VividPhotoVis on twitter. Building and adding to a website is never an easy task and while we are not experts we are pleased with the visual outcome of the recent update. This has been backed-up with a sizeable increase in the average time on the site, a reduced bounce rate and increased numbers of visitors. We are aways looking to improve our websites look and functionality and we are already looking at changes to the top of the website. Any suggestions would be very much appreciated.
If you would like to have a look at the new look website or would like to find out more about what web videos Vivid offer, please visit or call 0161 477 2404.