Boots use Vivid for their “how to” Presenter Video series

Boots Presenter Video

Vivid Photo Visual were really pleased when we were contacted by such a reputable high street name like Boots to produce a series of video for their YouTube Channel and website. They wanted to produce videos that would help both existing and future customers with the maintenance of their Hearing Aids.

The Shoot

While these video had to have a quality look and feel to them, it was more important to provide them in an easy to understand format so that the maximum informational benefit could be achieved.

Working closely with the client and the Marketing team we researched a lot of other “how to” videos and across the board they were of a poor quality. This would obviously not be suitable quality to fit in with the Boots brand. When we were designing the set in our studio, we didn’t want to over clutter the videos and therefore went for a simple white table against a white background, giving a professional, clean and slightly clinical feel. A perfect for their brand and products.

 

Karen Shepherd appearing on Boot's hearingcare product web video by Vivid Photo Visual
Karen Shepherd appearing on Boot’s hearingcare web video by Vivid Photo Visual

Karen Shepard, a Hearing Aid Audiologist, was the person chosen to provide the instruction for the video and it was brilliant to work with someone who was so confident and assured in front of the video cameras. This was complemented by her expert knowledge within the industry.

How To Videos

A how to video is where a presenter (normally) instructs the viewer on the steps necessary to achieve their objective. The presenter will break down each stage and this will allow for the viewer to get an understanding of the process. How to videos should be an extremely important part of a company’s promotional strategy. Not only do these videos have a practical application to them but they also position the creator as an authority on the subject. Furthermore they can attract a potential customer to the product or bestow confidence in existing customers that the business is taking care of the future.

Benefits of Boots’ Presenter Videos

The benefits of these videos for Boots are:

  1. They provide Boot’s customers with a greater level of service and product understanding
  2. They explain the products in an easy to understand fashion
  3. Videos are a great reference for Boot’s customers
  4. Allows for numerous promotional opportunities for the video series
  5. Boots demonstrates their position as an expert in their industry.

Summary

It was great to work with a company that is really embracing the numerous benefits of video promotion and provides videos that really enriches their clients use of their products. By using a presenter video they are reassuring their customers about their products. We look forward to working with them in the future.

About Vivid

Vivid Photo Visual is based in Stockport near Manchester and are a leading supplier of product video production. We provide innovative and eye catching video production all with a business backbone.

If you would like to found out more about what Vivid produce, please visit our homepage or contact us on 0161 477 2404. You can also visit our presenter video production page.

If you would like to find out more about video promotion, please call 0161 477 2404 or visit our video promotion section of our blog.

All Eyes On You

 

All Eyes On You...Cheadle's unisex boutique beauty salon.
All Eyes On You…Cheadle’s unisex boutique beauty salon.

It seems like only yesterday that All Eyes On You opened its doors to the public but we are now into our eight month of trading. So much has has happened so quickly… we now have a team of three therapists and are currently preparing the new extension to the salon. All Eyes On You is a unisex boutique beauty salon based in Cheadle. I have been in the beauty industry for over ten years .

Katie Miles owner of All Eyes On You beauty salon in Cheadle, Stockport.
Katie Miles owner of All Eyes On You beauty salon in Cheadle, Stockport.

Whilst lecturing in the beauty department at Stockport College for the last six years it has been my dream to open my own salon, so when I found the perfect premises that is what I set out to do. The reason I liked the building on Queen Street was because it had plenty of its own free parking which I think is so important for my clients. I feel that All Eyes On You works for everyone due to it opening six days a week and five late nights a week making it accessible for clients who have demanding work schedules and families.

All Eyes On You unisex boutique beauty salon Stockport.
All Eyes On You unisex boutique beauty salon Stockport.

Our treatment list includes everything that you may require from maintenance treatments to luxury pamper packages and with my education background it is a priority of mine to ensure that the team are keeping up to date with new trends and training in the latest treatments. We also have an advanced nurse practitioner who offers anti wrinkle and filler treatments.

Eyebrow threading for those perfect brows
Eyebrow threading for those perfect brows

I am very lucky to have built up such a loyal client base over the last few years. My clients are very important to me and many of them have become friends. I think it is very important to offer a professional service at all times but making sure your client feels comfortable and relaxed which is consistent every time they come into your salon.

A client enjoying a relaxing shoulder massage.
A client enjoying a relaxing shoulder massage.

When designing the theme of the salon I knew I wanted to keep it clean and fresh looking. The colour scheme I chose was duck egg and white with a shabby chic feel. I am very grateful to Graham from Vivid Photo Visual for using his expertise to capture some beautiful shots of the salon. Graham was great at understanding what I wanted and what was important to capture. The photos have been a great way of adding life to the salon twitter and facebook sites and giving new clients an idea of what to look for when finding the salon or what to expect when they come in. Once upstairs is completed I am hoping to use Graham and Vivid Photo Visual again for some new photos and also look at the possibility of filming a tour around the salon with an introduction to the team which could be used on the website.

Inside All Eyes On You beauty salon in Cheadle, Cheshire
Inside All Eyes On You beauty salon in Cheadle, Cheshire

All Eyes On You will be hosting a re launch day in September when we welcome the public to come and join us for a look around and a glass of bubbly! Look out for more details on our facebook and twitter pages.

Katie x

MCE Superbike Championship at Oulton Park – Sport Photography

Tyco Suzuki's PJ Jacobsen at Oulton Park
Tyco Suzuki’s PJ Jacobsen at Oulton Park

MCE Superbike Championship at Oulton Park

I’m at that stage now where having 2 young children seriously hampers my ‘own’ photography time. Don’t get me wrong I wouldn’t change this for the world but I needed to think of a way to turn this round. The answer, buy my 5 year old a camera and we’ll go out on ‘photo adventures’. Mummy can come to the MCE Superbike Championship at Oulton Park if she wants or she can have bonding time with baby. Everyones a winner!

Shane 'Shakey' Byrne leads the field at Oulton Park.
Shane ‘Shakey’ Byrne leads the field at Oulton Park.

Oulton Park

So this weekends adventure was to Oulton Park in Cheshire to watch Round 7 of the MCE British Superbike Championship. I’d taken Anthony earlier in the year to watch GT racing and we had a great time. That time by mistake, instead of driving in the main entrance we went round the side to the Shaw’s entrance. This turned out to be a blessing in disguise, as this part of the circuit is great to watch the racing. The viewpoint also allows you to park so close that you could watch from the car. This was very useful in April as it was raining.

So we headed for the same entrance, knowing it would be perfect. Today the weather was beautiful, a proper Summer’s day, which isn’t something we often say. We made our way in the car all the way round to Britten’s chicane and parked up.

Photographic Equipment

For any techies out there for all the shots in the Blog I used the same camera and lens combo. I didn’t want to be lugging bags and bags of lenses round with me. So my equipment of choice was a Canon 7D and fixed 400mm lens. The 400mm on a 7D (with the crop factor) made things a little tight on the exit of Britten’s. I do prefer the quality and faster aperture of a fixed telephoto over a zoom.

Luke Hedger leads the Superstock 600 race through Britten's
Luke Hedger leads the Superstock 600 race through Britten’s

This is where I am happy to admit that my choice in track position was 50% down to the thought process that a chicane seems like a good spot. The other 50% was down to the fact that I knew Anthony would want to keep going back to the car.

Getting the best Position

This was was my first attempt at photographing motorbikes on a track. I’d done the usual searches like ‘best part of the track to take photographs‘ or ‘photographing motorbikes at Oulton Park’ and seen lots of great photos. What I concluded was most were by photographers with passes to the inside of the fence. So I just used what common sense I have and headed for the chicane.

The BMW Buildbase Team riders at Oulton Park
The BMW Buildbase Team riders at Oulton Park

BMW Buildbase Team

Now what I hadn’t factored in is that although I could see over the tyre wall to the chicane, a 5 year old can’t! So Anthony was getting a little frustrated with blurred pictures of tyres and the back of marshall’s heads. So we moved between Britten’s and the exit of the Shell Oil Corner which leads into it. The photo above of the 2 BMW Buildbase team riders is taken on this short but very fast exit to the corner.

Photographing a Bike Crash

It was out of this corner and onto the straight that Josh Owens’ race finished. He exited Shell Oil Corner too wide pushing him onto the grass. With slick tyres and the exit speed involved there was no avoiding a face full of dirt. Bikers are a tough bunch though and he dusted himself off and walked away. You need to have fast reactions also as a photographer if you want to capture the action. I spotted him going onto the grass in the corner of my eye and quickly get him frame.

Josh Owens crashes out of Monster Energy Motostar Championship
Josh Owens crashes out of Monster Energy Motostar Championship

Rule of Thirds

The photograph of Tom Booth-Amos below, was a shot I visualised but needed a single rider to make it happen. I know everyone has heard of the rule of thirds in photography and I think this is why the composition of this image works. It is probably my favourite photograph from the day.

Tom Booth-Amos down the hill out of Shell Oil Corner
Tom Booth-Amos down the hill out of Shell Oil Corner

Below is a shot of Jenny Tinmouth as she leans through Britten’s. Jenny is the only female rider in the 2013 BSB season and clearly wants to be moving up the ranks.

Jenny Tinmouth leans through the Britten's chicane
Jenny Tinmouth leans through the Britten’s chicane

I don’t doubt that there are other fantastic corners or areas of the track, and the paddock would provide great photographs too, but with a 5 year old walking miles just wasn’t an option.

So I’ll leave you with a couple of photograph of the season’s Title Fighters. The first photo pretty much sums up the top of the leader board with Rapid Solicitors Kawasaki rider Shane ‘Shakey’ Byrne a fraction ahead of the Tyco Suzuki teams Josh Brookes. How will the season end?

Shane 'Shakey' Byrne inches ahead of Josh Brookes
Shane ‘Shakey’ Byrne inches ahead of Josh Brookes

Lastly, although there were 3 separate race winners on the day. The overall leader in the race so far is Shakey. So here he is waving to the fans.

Shane 'Shakey' Byrne waves to the camera
Shane ‘Shakey’ Byrne waves to the camera

Summary

So for me it was a fun day out with Anthony at the MCE Superbike Championship and we both had a great time taking photo’s. I would recommend that if other photographers are unsure what area of the track to head for at Oulton Park for photography, Britten’s chicane would be a great option. I hope you enjoyed the Blog, I’m going to keep adding personal projects and fun photographs.

About Vivid Photo Visual

Vivid Photo Visual is based in Manchester are a leading supplier of product video production, providing innovative and eye catching video production with a business backbone.

If you would like to found out more about what Vivid produce, please visit our homepage or contact us on 0161 477 2404. You can also visit our commercial photography page or read some of our photography blogs.