Turnkey Instruments are a Cheshire based company that specialise in the design and manufacture of specialist industrial and scientific instruments. They wanted to know how Vivid could help their business by utilising video promotion.
Creating a Video Portfolio
After discussing in depth with the Turnkey team their requirements, Vivid created a proposal. This would deliver a comprehensive video portfolio that could be used through multiple promotional channels. This package included a company profile video, as well as location and studio product videos for each of the Turnkey instruments.
Product Video vs Product Demonstration Video
You might think that product video is the same as a product demonstration video, we think differently at Vivid. A product video is something that shows the product and then will detail all the key features. A product demo video is a video that will actually demonstrate the product in action. Try to imagine the difference similar to a normal advert on TV and one placed on a shopping channel.
Advantages of Product Videos
The massive advantage to Turnkey of having videos produced, is the videos would be used to promote their company, products and services in so many different ways. All their sales reps now have each product in video form to show to clients, either face to face or via email. Each video is also viewable online, with appropriate keywords and tags to further add to Turnkey’s SEO strategy.
Corporate Profile Video
We also produced a company profile video, as this gives Turnkey maximum exposure on the internet. Potential customers can find them either by searching for specific products or by looking for manufacturers of certain services. The company profile video will also be used at trade shows and exhibitions, as well as on the Turnkey website.
After the delivery of all the videos, we received an excellent testimonial from Dave Brooks, Turnkey’s General Manager, who we had liaised with throughout the project.
“We engaged Vivid to supply us with company and product videos that our existing and potential new customers could relate too.
The finished product surpassed all expectations. The staff were polite and worked to achieve the perfect shot in each instance. They kept us well informed with their ideas while listening to our own comments.
We feel that the Vivid crew have become a part of us and we will be using them again as we develop new instruments. I would have no hesitation in recommending Vivid to anyone.
Vivid had a great time working with Turnkey Instruments and we look forward to working on future products with them. To understand more about our product demonstration video service, please visit our product demonstration video page.