This blog is a continuation of our iPad Lifestyle product video, which was part of our internal challenge to produce a short film showcasing an iPad being used in a day to day scenario. To see this version please click on the lifestyle product video blog. This week is all about the studio version of our iPad product video.
We set up the studio, you have to really think about how you shoot objects. Anything that is reflective or curved can throw up numerous problems. We normally set-up a kind of black out tent that surounds the product. This allows for lighting to be controlled and reflection are ket to a minimum. The product is placed on a rotating platform that allows the camera to remain still but the product to move around. We borrowed an iPad from my sister-in-law (still waiting for Santa to get me one). At Vivid we always try and produce a video that is still going to work for our client in 5 years time.
Nice and Clean
We wanted a nice clean, high key product video, with the addition of some animated graphical overlays. So after liaising with our graphics department we decided to go for simple lines and clean cut graphics. We wanted to show some of the key features of the iPad using animated graphical overlays. Whilst we wanted to mimic Apple’s overall advertising, the team wanted a more creative filming style to be used. This would have a more graceful approach than Apple’s own product videos. It was shot on a Canon 5D Mark 2 and a variety of different lenses including one of our macro lens to achieve the shallow depth of field.
Product Videos not Children are the Future
Product videos are the future of online product promotion and due to their adaptability, can be used in-conjunction with numerous promotional channels. There are so many benefits of product videos, here is a small selection:
- Higher order vales and conversions rates (Marketing Week)
- Showcases the products feature
- Gives the viewer a quick and favourable snapshot
- 24/7 selling tool
- Used both on and offline
- Ideal for all forms or promotions
As you can see from the video, we created some complimentary graphics, with a modern look.